Even Tony Stark would be impressed with Iron Man 3‘s incredible domestic opening weekend. Disney’s $200 million superhero sequel earned $175.3 million in its first three days in North America from 4,253 theaters — the second best opening weekend of all time behind The Avengers‘ $207.4 million bow on this weekend a year ago. The film managed a robust $41,218 per theater average and got a big boost from IMAX screens, which accounted for $16.5 million of its opening weekend gross. About 45 percent of tickets sold were in the 3D format. (source: insidemovies.ew.com)
Like The Avengers, Iron Man 3 played to a broad spectrum of demographics with a tilt toward older men. According to Disney, audiences were 55 percent above the age of 25 and 61 percent male. Disney also reports that couples made up 52 percent of viewers, while families accounted for 27 percent, and teens 21 percent.
Iron Man 3 opened higher than both Iron Man ($98.6 million) and Iron Man 2 ($128.1 million), which isn’t all that surprising given that it’s arriving after The Avengers, which earned $623.4 million domestically and became the biggest hit of 2012. It’s difficult to imagine that Iron Man 3 could have garnered such impressive numbers without the boon of The Avengers — especially because Iron Man 2 was tepidly received by most viewers and ultimately finished with less than Iron Man ($312.4 million vs. $318.4 million). It’s to Marvel’s credit that they were able to augment interest in the Iron Man franchise with The Avengers.
From 3A: We are very excited to present our first Marvel collaboration prototype (still work in progress) teaser of The Invincible Iron Man
Looks like everybody wants IN on the Iron Man franchise ;p